I go shopping, of course I do. I buy food, clothes and lots of other stuff. But, I shop consciously, I’m wide awake. What does that mean? And why does it matter?
To be a conscious shopper means that whenever and whatever you buy, you are aware of the implications of everything you buy. You consider carefully whether what you’re buying has caused pain and suffering to other people, non-human beings and Gaia. You’re constantly on the lookout for the Leaping Bunny, Fairtrade, Soil Association, Certified Organic logos and many more.
Another very important aspect of being a conscious shopper is one that many people are unaware of. To be conscious means that you are no longer subject to programming via the media and other people. You don’t buy to impress or build an identity. When you’re wide awake, you see all the subtle and not so subtle selling techniques that encourage you to buy. You realise that material possessions are just that – possessions. Cars, clothes, jewellery or houses cannot be absorbed into what makes you, YOU.
The products you buy are just things. Beautiful they may be, but they are unable to make you beautiful or ‘better than’ in any significant way. When you’re awake, you don’t buy when you have no money and you don’t buy as a form of therapy. You buy without attachment to an outcome other than the specific purpose the item was created to fulfil.
The biggest mind control trick the world has ever seen is being played out online and in every shopping mall and city street. It’s a technique that persuades people to buy even when they don’t have sufficient funds, it promises people happiness, admiration, contentment, beauty, health, popularity, sex and even the ability to defeat the ageing process. But every one of these promises hinges on a hard exchange of cash and every single one of them is a lie.
So why do people keep falling for it, over and over and over again? Why keep doing something that keeps you working longer and longer hours and empties your bank account every month? Hope. And fear. Hope that the next item of clothing, the next car, the next gadget will bring that longed for sense of completeness and happiness. And the fear that you are just not good enough as you are. Fear that you need embellishment, improvement or even a disguise to get people to love you.
Can you see what I’m describing? Do you recognise yourself? Maybe, you are like me? Perhaps you have woken up and are free of the mass programming that keeps people enslaved on this planet. If you are, be vigilant. The advertising agencies, marketeers and media folk are depth psychologists. They understand you, they know what makes you tick and they know what makes you afraid. And they use every trick in the book to reel you back in. How do I know? Because I was one of them. I used to make a living selling stuff no one needed or even wanted until the need was created in an advertising agency and fed into the collective unconscious.
Since my awakening, I’m doing what I can to redress the balance. Instead of writing persuasive copy to sell stuff nobody wants, I’m reaching out to nudge people awake. I’m spilling the beans on the hoaxes perpetrated by the sales and marketing folk. I hope I’m as successful at helping people see through the sales hype as I was at creating it.